Qikio, a digital-first car insurance provider, has announced a new partnership with comparison site Compare Club, aiming to strengthen its market reach as insurers navigate cost pressures and changing consumer behaviour.
As part of the agreement, Qikio’s car insurance products will now be available through Compare Club’s online platform.
The integration allows consumers to receive a quote and be referred to Qikio’s site to complete their purchase, adding another digital touchpoint in the insurer’s distribution strategy.
Compare Club’s general manager for emerging verticals, Paul Coughran, said the collaboration is designed to enhance customer choice in the personal motor segment.
“Partnering with Qikio allows us to offer Australians more choices in car insurance. Qikio’s approach aligns with Compare Club’s mission of helping consumers find coverage that truly fits their needs, and we look forward to supporting more drivers in securing the right protection,” he said.
The collaboration supports Qikio’s efforts to scale its digital presence and compete in a market where efficiency and accessibility are growing priorities for both insurers and customers.
The tie-up comes at a time when Australian insurers are contending with significant operational cost increases.
According to a recent report from the Insurance Council of Australia (ICA), average comprehensive motor insurance premiums have surged by 42% since 2019, now surpassing $1,050 per year. Cost drivers include:
In addition, misrepresentation by policyholders remains a challenge for underwriters.
Research by comparison service iSelect found that nearly 7% of surveyed drivers had provided inaccurate information when applying for insurance – most commonly regarding parking location, annual mileage, and vehicle usage. The trend was particularly pronounced among younger drivers, with 15% of those aged 18 to 24 admitting to this behaviour.
While insurance confidence appears high among drivers, a recent Youi survey suggested many Australians have limited understanding of the actual terms of their coverage.
Among 2,000 respondents, 83% expressed confidence in their policy knowledge, yet only 25% reported having fully read their Product Disclosure Statement (PDS).
The study also indicated that while most drivers believed they knew how to respond after an accident, fewer than half were confident navigating the claims process, often turning to external sources for assistance.
