Allianz becomes naming rights partner for new Sydney stadium

Firm extends long-standing partnership with Venues NSW

Allianz becomes naming rights partner for new Sydney stadium

Insurance News

By Roxanne Libatique

Allianz has continued its long-standing relationship with Venues NSW by becoming the naming rights partner for Sydney's new world-class stadium at Moore Park.

Venues NSW is a government agency that operates six stadiums and two entertainment centres for, and on behalf of, the people of NSW. It works closely with partner agencies, the private sector, sports partners, and charity and community partners to reinforce the state's “position as Australia's premier state and build its reputation around the world”.

The new stadium was designed to set a new standard for stadium sustainability, with around 87% of construction and demolition waste recycled and lightweight roof structure using 40% less steel than a typical venue of the same size. Fans can also travel sustainably, with electric vehicle charging points, bicycle parking, light rail, and bus stops, and a two-kilometre pathway from Central Station.

With the soon-to-open multi-use venue, Allianz partnered up with Venue NSW as its inaugural naming rights partner and is now in the final stages of completion as it prepares to host the best sport, entertainment, and cultural events in Australia.

Tourism and Sports Minister Stuart Ayres said the new stadium, named Allianz Stadium, will set a new benchmark in live stadium experiences due to its state-of-the-art facilities, 42,500 undercover seats, and in-stadium food and beverage offerings.

“We can't wait to welcome the community back to Moore Park's new $828 million stadium that's been purpose-built for the fans,” Ayres said. “There will be no better stadium experience and access to the world's best sport, concerts, and events than that on offer at Allianz Stadium in Sydney.”

The Allianz Stadium, located in the iconic Sydney Cricket Ground precinct, is expected to open in time for the 2022 NRL Finals series and attract the biggest national and international performers, artists, acts, and events, including the 2023 FIFA Women's World Cup.

It also remains the home ground of the Sydney Roosters, Sydney FC, and NSW Waratahs men and women teams and will host marquee national team fixtures.

Allianz Australia managing director Richard Feledy said Allianz Stadium continues the company's affiliation with the world's most iconic stadium precincts.

“Allianz has been supporting Australians for over 100 years, and 2022 marks the tenth anniversary of our initial commitment to the original Allianz Stadium. We're very proud to be associated with this world-class venue, which will offer an unmatched fan experience in one of the most iconic sporting precincts in the world,” Feledy said. “Through our stadium partnerships, we are committed to bringing communities together to enjoy an array of sports, international concerts, and important cultural events.”

Venues NSW and Allianz Stadium CEO Kerrie Mather added: “We're so excited to continue our long-standing relationship with Allianz Australia as the naming rights partner of Sydney's brand new, world-class venue in Moore Park – Allianz Stadium.”

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