ASIC hones in on personal lines

ASIC hones in on personal lines

ASIC hones in on personal lines Financial services regulator ASIC is conducting a review in to the sale of home insurance policies.

The aim of it is for ASIC to better understand consumers' experiences when purchasing home insurance policies and how it might be improved.
Speaking at the ICA's regulatory update last week, ASIC deputy chairman Peter Kell said a common issue that emerged after the Queensland floods was a lack of consumer understanding about flood cover.

He said there were concerns about the transparency and comprehensibility of cover. Many consumers were unaware that their home building and home contents insurance policy either failed to cover flood or limited the cover, or did not adequately cover all types of flood damage. Issues concerning cover were also highlighted during the bushfires.

Kell said delegates the regulator would look into the following themes:
  • the role of sales scripts at point of sale in providing transparent information and guidance to consumers when taking out insurance
  • the use of calculators to assist consumers to set a sum insured
  • the use of calculators as a tool to assist consumers to set a sum insured
  • how consumers can get readily accessible and consistent access to information about the policy through the sales process
  • how issues of affordability affect consumer choice
  • consumer behaviours and decision biases when purchasing home insurance
  • the role of advertising in consumer decision making about insurance
  • the relative importance of premium price compared to policy coverage and features.
“While our review is still underway, we anticipate that findings will assist in identifying steps that might be taken to enhance consumers’ understanding of policy coverage, to help them protect what is likely to be their most valuable asset especially in the event of a wide-scale natural disaster,” he said. “We anticipate a report, including the consumer research findings, to be released mid- year. We will report our findings to Government, given the clear interest they have in this area.”

ASIC will also look into add-on insurance products such as consumer credit insurance and various insurances sold with motor vehicles. He said some of these products have been a “perennial source of consumer complaints”.  Kell also said the payment protection insurance scandal in the UK is a “salutary lesson for anyone involved in the financial services industry” and has asked the head of the UK’s Financial Conduct Authority to speak at ASIC’s annual forum in March.
Once ASIC has finished the study, it will make a decision on what its next steps or outputs will be.
  • Scott 4/03/2014 3:16:58 PM
    On the note of decision making made by home insurance buyers. I was recently helping some friends look at a home they wanted to buy, and they discovered it had a high chance of flooding.

    Their attitude was "that will make the insurance expensive, so we better get insurance without flood cover" not "that means we should really protect ourselves when a flood does happen."

    Had me groaning.
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  • Amazed! 6/03/2014 12:12:49 PM
    Great recount Scott - how many times does this happen in the market only for when the flood comes the same people shout 'unfair' and the media unloads.
    Where has buyer-beware gone?
    Maybe insurers, on their calculators should have a massive flashing message on flood if a postcode entered matches their mapping allowing the consumer to click a button acknowledging they have read and understood what they are giving up.
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