Australian firms team up to market insurance under new brand

Australian firms team up to market insurance under new brand | Insurance Business

Australian firms team up to market insurance under new brand
Two Australian companies have teamed up to market a range of insurance offerings under a new brand.

Consumer brand Kogan.com has signed an agreement with The Hollard Insurance Company Pty Ltd, for an initial period of three years, to initially offer home, contents, landlord, car, and travel insurance under the Kogan Insurance brand.

The insurance products, with a focus on value for money, will be underwritten by Hollard, with Kogan.com receiving commissions on sales of all policies.

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Kogan Insurance is expected to roll out its offerings this year.

Richard Enthoven, Hollard CEO, said that, “Kogan and Hollard share values of innovation and entrepreneurship – the launch of Kogan Insurance represents a great opportunity to deliver more value to Kogan customers.” 

Also commenting on the deal was David Shafer, executive director of Kogan.com, who said the alliance was an opportunity to provide their loyal members with great value insurance offerings.

“We know that Aussies want a way to get premium insurance coverage on a budget, so they can sleep well at night knowing that they’re protected without paying more than they must. That’s why we’ve partnered with a trusted global insurance leader to bring Aussie consumers premium protection without the premium price tag,” Shafer said.


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