BMS names new chairman for Australian affinity business

He adds significant association leadership and member value expertise to clients

BMS names new chairman for Australian affinity business

Insurance News

By Roxanne Libatique

BMS Group has appointed Cris Massis as the new chairman of its Australian affinity business, effective November 01.

Massis has over 20 years of professional and volunteer experience in the healthcare and sports sector. He currently serves as the interim chief executive of Integra Health, a start-up group of multidisciplinary allied health clinics across Australia that provides client-centred healthcare solutions.

He holds a range of non-executive healthcare and sports directorships and held positions at the Bob Jane Corporation, St Kilda Football Club, CPA Australia, Australian Physiotherapy Association, and Advent Health. He was also the chairman of the Allied Health Professions Australia (AHPA).

Based in Melbourne, Massis will focus on growing the business and working with Shamus Breen, the managing director of BMS Australia's Affinity operation.

Commenting on the appointment, BMS Australia chief executive officer Andrew Godden said: “BMS Australia has grown our affinity business at a rapid pace, with a market-leading offering and client-centric approach that distinguishes us from our competitors. To continue this growth, we are determined to attract the very finest talent in the market, particularly from our partner industries.

“Cris has unparalleled knowledge and understanding of Australian and global professional associations in the healthcare and sports sectors and is recognised as an exceptional manager and leader.

“We are delighted that he is joining BMS to support our commitment to a unified global affinity service model and aligning our Association clients. Shamus Breen and the entire affinity team are very much looking forward to welcoming Cris to BMS and working with him in the months and years to come.”

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