Brokers must keep up with tech-savvy consumers

Brokers must keep up with tech-savvy consumers

Brokers must keep up with tech-savvy consumers

Consumers are not only using technology to compare their experiences with insurance companies but to benchmark the industry against others, and brokers must embrace digitalism or risk being left behind.

This warning and advice was issued by Andrew Mair, executive general manger of commercial insurance distribution.

He told Insurance Business TV that brokers must up their game and acknowledge that younger business owners, particularly women, have different expectations.

“Brokers must be more relevant and add value. They need to make sure they are using all the available channels to them to make sure they are changing business to reflect the different business owners coming through.

 “They must embrace the same technologies their clients are embracing otherwise their options will have limited options in terms of how they communicate and access existing and potential clients.”

Mair also pointed out that consumers using technology to compare the insurance industry with others.

“Consumers are not just benchmarking the experience they have with insurance companies, they are benchmarking our industry with other industries. The quicker people embrace and lift the participation rate in our industry closer to others in terms of technology, the better placed they will be for the future.”

To watch Insurance Business’s full interview with Mair, click here.


  • Jason Cross 1/10/2013 11:15:20 AM
    Yes indeed. A thoughtful and timely article that addresses the bigger, industry wide picture. But down at street level….

    Brokers need to engage with clients using the client's 'tools of choice'. Smartphones have made it possible, effortlessly. Brokers can now get closer to their clients and deliver their 'value add' message instantly, and at little cost.

    There's a smartphone app for it… here, now… and it's closer than you think.
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