Brokers risk being ‘cut out’

Brokers risk being ‘cut out’

Brokers risk being ‘cut out’ A leading insurance expert has warned that brokers could be “cut out” of the market if they fail to adapt to technology.

Simon Burtwell, partner financial services for the consultancy arm of EY, told an international conference that the rise of technology could see brokers left out of transactions in the future.

"It is something they have to be part of or they will be cut out," Burtwell said, according to InsuranceAge.co.uk.

Burtwell noted that opportunities do exist in the insurance market for brokers to develop business and an old-fashioned method still works best.

"The opportunity for brokers is where there is a strong relationship. It is difficult to disintermediate something that you can't execute digitally such as human relationships."

Burtwell’s comments echo the findings of EY’s Global Consumer Insurance Survey, released in November last year, which said that 50% of Australians would like more contact from their insurers as brokers could play a key role in relationships in the future.

Another key to the survival of brokers will be highlighting their value, Burtwell noted.

"People need to know if they go to a broker they will get a better value proposition. If you [brokers] do not make it so you are looking to be eroded."
3 Comments
  • Paul 23/06/2015 10:05:15 AM
    Really? Does anyone read the FOS reports and the staggering number of complaints against direct insurers. As an aging start up 3 years ago I now have more business than I can handle. It's all about developing centres of influence, educating Gen X, Y, Z , being visible and helpful to non clients. Every lead from the web based leads have been tyre kickers and bargain hunters. Smart business owners use an accountant, lawyer, insurance broker and other professionals. My growing client list are obviously very intelligent.
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  • J 23/06/2015 10:44:37 AM
    Extremely pessimistic view of the value add proposition that brokers provide for clients. I agree with Paul that the client type that ring direct insurers are chasing premium and discounts.....as reference to the recent insurance ad that asks do they want a "deep and meaningful relationship"... a dig at what brokers strive to provide.
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  • Mark 23/06/2015 10:45:29 AM
    Well said Paul. I agree 100%
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