A new identity and tagline for a credit insurance provider aims to reflect its strategic refocusing of recent years. But how will brokers respond to the realignment?
Since 2011, Coface claimed it has refocused on its core business, credit insurance, and has reorganised itself to improve the way it supports its clients in an unstable economic environment.
The firm has now taken on a new visual identity and a new tagline: "Coface for safer trade”. The new identity is being introduced from 21 January 2013 in the 66 entities of the Coface Group.
"The new visual identity launched today reflects the substantial transformation of Coface over the past two years. Our new tagline expresses our specific added value as a credit insurer and a strong promise towards our clients: safer trade across the world", explained Jean-Marc Pillu, CEO of the Coface Group.
Coface claimed its new brand positioning is based on the strengths of a credit insurer: its expertise in assessing and preventing risks and the solutions provided to companies to protect them against the risk of their clients’ financial default, therefore allowing them to develop securely.