Gemma Gould, senior broker at MGA Insurance Brokers and published author, talks about client advocacy, scrapping stamp duty and her debut book BreakThru Brokin: Unleash The Broker Within.
How would you sum up insurance brokers in three words?
Valuable, professional and dynamic.
How would you change the industry?
Educate consumers about the value insurance brokers provide and reinforce client advocacy. I would also promote professionalism in the industry by making it compulsory for all brokers to obtain their diploma and achieve QPIB.
Best advice you’ve ever been given?
You reap what you sow.
If you were Prime Minister for one day, what would you do?
First order of business would be to scrap the stamp duty and fire service levy nationally on all insurance policies. Next on the agenda, check out the digs at Kirribilli House and Instagram some pics.
What’s the biggest challenge facing the industry today?
Advertisements – the amount of ads flogging insurance these days is horrendous. The abundance of options for insurance only paralyses consumers’ choices and ultimately gears the decision around price as opposed to scope of policy.
What has been the highlight of your career?
To date, attaining NIBA QPIB Fellow and releasing my book BreakThru Brokin: Unleash The Broker Within.
What’s your favoured style of coffee?
NRL, AFL, soccer or other?
I watched the Grand Final Sunday so the answer is NRL.
If you could invite three people to dinner, dead or alive, and excluding family and friends, who would they be and why?
Oscar Wilde – an eccentric genius to dish up some amazing dialogue
Joan Rivers – to share her wonderful dry wit
Michael Jackson – for the tunes so Joan and I could have a dance off
Complete this sentence: If I wasn’t in insurance, I would be…
writing a sequel to BreakThru Brokin
at a retreat in Paris, because one can only feel inspired while indulging on French cheese and champagne!