Perhaps it was only a matter of time before the flat-packing, self-assembly furniture innovators IKEA tried its hand at insurance.
The Swedish company, which has seven stores in Australia, has begun piloting child and pregnancy insurance in a few select Swedish stores. It plans to extend the offering to include home insurance products within weeks, according to the Wall Street Journal
IKEA will take the offering abroad in due course.
IKEA Australia has stores in Perth, Adelaide, Richmond, Springvale, Tempe, Rhodes and Logan.
Could IKEA join Coles and Woolworths in tapping into Australia’s insurance market? Watch this space.