Travel insurance company Cover-More’s deal with Malaysia Airlines is said to have created “unprecedented growth in ancillary revenue”.

Cover-More, together with Malaysian insurer Etiqa, in 2012, won a contract to provide travel insurance and emergency assistance for Malaysia Airlines for the next five years.

Since then the travel company says the airline’s revenue, in part, has rocketed as a result.

According to Malaysia Airlines, passenger numbers were up 29% in the first six months of 2013.

Cover-More and Malaysia Airlines said they are pleased with the success of the partnership.

“We are thrilled to be working with Malaysia Airlines and Etiqa to seamlessly deliver comprehensive travel insurance and emergency assistance to Malaysia Airlines and their customers,” Cover-More Global eCommerce director, Carole Tokody, said.

Duncan Bureau, Malaysia Airlines’ senior vice president, global sales and distribution, said the appointment of Cover-More and Etiqa to provide travel insurance and assistance services was based on the strength of their value proposition and the customer service, commercial and business fundamentals they share with each other and with Malaysia Airlines.