Insurer teams up with marketing agency for SME insurance hub venture

Insurer teams up with marketing agency for SME insurance hub venture | Insurance Business

Insurer teams up with marketing agency for SME insurance hub venture
Suncorp Group has appointed content marketing agency Edge to spearhead their new joint venture, the Business Insurance Hub.

Working closely with insurance experts from Suncorp, Edge will deliver a suite of content and tools to help SME businesses become more informed about business insurance. This will include a mix of opinion editorials, articles, social content and tools.

Edge designed and built the website, and will produce the content for the Business Insurance Hub.

Darren Abood, websites senior leader at Suncorp said the Business Insurance Hub is designed to demystify insurance options for SMEs when they first start researching online.

Abood explained that Edge demonstrated that it understood the challenges SMEs face when researching insurance options. He praised the website for being a “well-designed, responsive site that caters to our customer’s increasing use of mobile devices”.

Edge’s head of strategy Richard Parker added: “Edge will be helping to breakdown the industry jargon to produce easy to understand content that makes sense. This content will underscore the long-term strategy for the website to be the premier resource for Australian business insurance information.”

Edge has also won the account to produce the content for Suncorp Super. Suncorp is the latest addition to Edge’s list of clients which includes AAMI, which the agency has worked with since October 2013. Edge’s other clients include Woolworths, Bacardi Lion, Australia Post, Volkswagen, Westpac and Adobe.
  • Alex Damon 2014-06-19 12:59:54 AM
    I hope their first bit of advice is for SMEs to use a broker.
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  • Anthony 2014-06-19 4:39:27 AM
    Good to see Suncorp providing advice to SME owners. A further step along their path to eliminate brokers from this space. Trust ASIC will forensically examine the site for any vague , misleading or harmful information. I'm happy to act as an expert witness for any SME owner who gets the wrong end of the stick from Edge or Suncorp. I recently attended a networking function where the local GIO rep said to a group of business owners I can give your good information but not advice. Quite appaling.
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  • Fintan Magee 2014-06-19 11:42:31 PM
    I doubt it Alex. Maybe I'm just being cynical but I didn't see any reference to VERO in the story at all.
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