The record was officially confirmed by Guinness World Records on June 07, and raised £1,500 (about AU$2,745) for WaterAid, an organization that works to give communities access to clean water. The record involved 709 LSM employees filming themselves virtually handing a bottle of water from one to another. The footage was then combined into a single film. The previous record was 464 people.
LSM bought the bottles used for the record from Ocean Bottle, a company that makes fully recyclable bottles from stainless steel and ocean-bound plastic. Each bottle funds the collection of 11.4 kilograms of ocean-bound plastic. In total, the bottles purchased by LSM funded the collection of 11,000 kilograms of ocean plastic – the equivalent of one million plastic bottles.
“Our corporate social responsibility program supports charity partners such as WaterAid and works with sustainable businesses like Ocean Bottle,” said Nigel Davenport (pictured above), LSM group general counsel and executive sponsor for responsible business. “Achieving this goal was great fun and has made a real difference for WaterAid. The attempt has raised awareness of the valuable work they do to make clean water, decent toilets, and good hygiene normal for everyone, everywhere.”
“We’re so grateful for Liberty Specialty Markets’ ongoing support and have been inspired to see so many people from around the world coming together to break a Guinness World Records title while also helping transform lives in some of the world’s poorest communities,” said Kate Holme, strategic partners director for WaterAid. “Clean water, decent sanitation and good hygiene help improve lives and livelihoods, as well as enabling people to build resilience against the effects of climate change.”
WaterAid has been LSM’s corporate charity partner for seven years.