New provider enters key market

New provider enters key market | Insurance Business

New provider enters key market
Media giant Fairfax, owners of the Sydney Morning Herald, Australian Financial Review  and other titles, has made its bow in the insurance space with the launch of a new travel insurance product.

The policy, backed by international insurer ACE will be named Traveller Insure and will join the panel of brands offered on comparetravelinsurance.com.au, it has been announced.

With its publishing perspective from its successful travel website traveller.com.au, Fairfax hopes to make an impact on the competitive Australian market as Sue Bennett, general manager of travel at Fairfax, said that their customer insights could be key.

“Launching a new travel insurance product in the market is very exciting for Fairfax,” Bennett said.

“From an editorial background we have expert knowledge in the holidays that people want insured.”

Natalie Ball, director of Comparetravelinsurance.com.au, said that the move will benefit consumers as Fairfax’s long history in the travel industry makes an insurance project a good next step.

“Australians love to travel and no one knows this better than Fairfax,” Ball said.

“We’re excited to be expanding our panel of providers with a brand that not only offers insurance, but also inspires travel experiences and ideas.”
 
6 Comments
  • The West Australian Perspective 2016-02-09 11:31:42 PM
    What can I say, just what we need another Travel insurance product in the market. It must be the most profitable class of insurance in Australia given the crowded market. Pity insurers don't give some of their core products this much attention.
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  • Mark 2016-02-09 11:32:38 PM
    Now a Publisher in the Travel Insurance space - wow.... I wonder if they will publish the articles when the travel insurance doesn't respond the way the customer thought it would....
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  • Terry Mills 2016-02-10 12:14:58 AM
    The question is, will this new and exciting product cover Loss of Deposits and cancellation costs arising from or attributed to a mental illness ?
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