Media giant Fairfax, owners of the Sydney Morning Herald, Australian Financial Review
and other titles, has made its bow in the insurance space with the launch of a new travel insurance product.
The policy, backed by international insurer ACE will be named Traveller Insure and will join the panel of brands offered on comparetravelinsurance.com.au, it has been announced.
With its publishing perspective from its successful travel website traveller.com.au, Fairfax hopes to make an impact on the competitive Australian market as Sue Bennett, general manager of travel at Fairfax, said that their customer insights could be key.
“Launching a new travel insurance product in the market is very exciting for Fairfax,” Bennett said.
“From an editorial background we have expert knowledge in the holidays that people want insured.”
Natalie Ball, director of Comparetravelinsurance.com.au, said that the move will benefit consumers as Fairfax’s long history in the travel industry makes an insurance project a good next step.
“Australians love to travel and no one knows this better than Fairfax,” Ball said.
“We’re excited to be expanding our panel of providers with a brand that not only offers insurance, but also inspires travel experiences and ideas.”