Qantas Assure unleashes new brand campaign

Qantas Assure unleashes new brand campaign | Insurance Business

Qantas Assure unleashes new brand campaign
A NSW-based health and travel insurance company has released a new brand campaign that focuses on frequent flyer benefits.

The latest ad for Qantas informs frequent flyers that they can receive benefits when earning points through the brand’s health, life, and travel insurance offering, Qantas Assure.

The ad shows the birth of a child, an elderly couple learning how to dance, a young woman trying her hand at yoga, and a young boy attempting to walk again, then asks viewers “What if life could be even more rewarding?”

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The ad then explains how frequent flyers can do the same activities anywhere in the world, such as in Thailand, Chile, Japan, Dubai, and Australia, by earning points through health, life, and travel insurance, Mumbrella reported.

Quantas Assure’s health insurance is backed by NIB, while the wellness program is powered by Qantas, the report said.

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