Qantas Assure unleashes new brand campaign
The new campaign rewards frequent flyers for earning points through the brand’s health, life, and travel insurance offering
Qantas Assure unleashes new brand campaign
INSURANCE NEWS
By Mina Martin
19 Apr 2017
A NSW-based health and travel insurance company has released a new brand campaign that focuses on frequent flyer benefits.

The latest ad for Qantas informs frequent flyers that they can receive benefits when earning points through the brand’s health, life, and travel insurance offering, Qantas Assure.

The ad shows the birth of a child, an elderly couple learning how to dance, a young woman trying her hand at yoga, and a young boy attempting to walk again, then asks viewers “What if life could be even more rewarding?”

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The ad then explains how frequent flyers can do the same activities anywhere in the world, such as in Thailand, Chile, Japan, Dubai, and Australia, by earning points through health, life, and travel insurance, Mumbrella reported.

Quantas Assure’s health insurance is backed by NIB, while the wellness program is powered by Qantas, the report said.


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