Star athletes feature in QBE campaign

Campaign includes a series of six short stories

Star athletes feature in QBE campaign

Insurance News

By Roxanne Libatique

QBE Insurance (QBE) has featured star players from Sydney Swans AFL & AFLW and NSW Swifts in its latest campaign, which aims to show the significance of being covered when the unexpected happens and how QBE supports local businesses.

“Life is full of unexpected moments, from breaking a car window while practicing ahead of the big game, to a power surge while watching the match,” said David Hirsch, head of marketing & insights at QBE Australia Pacific.

Reinforcing long-standing partnerships

The campaign includes a series of six short stories highlighting that QBE is there for local businesses, whether big or small, and home and car owners.

Building on QBE's “Before & After” brand platform, the spots use the “Q the” brand mnemonic – “Q the winning team,” “Q the practice session,” “Q not knowing your own strength,” and “Q the power surge” while featuring NSW Swift players Maddy Turner, Maddy Proud, and Paige Hadley and Sydney Swans stars Nick Blakley, Isaac Heeney, Callum Mills, and Chloe Molloy.

“Drawing on our long-standing association and continued support of the Sydney Swans and NSW Swifts, this campaign illustrates whether it’s for home, car, or business, QBE Insurance has cover for the things we expect, as well as for the things that we don't,” Hirsch said.

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