Club 4X4 Insurance will take part in a large-scale volunteer effort to clean up K’gari, formerly Fraser Island, during National Volunteer Week later this month.
The company will join over 500 participants from four-wheel-drive clubs across Queensland to assist in removing more than 6,500 kilograms of waste from the island’s beaches and bushland.
The three-day event, held from May 23 to 25, marks the 24th annual K’gari Clean Up, one of the country’s largest community-led environmental activities.
Organised by Four Wheel Drive Association Queensland, the initiative targets marine debris and land-based litter that threaten the island’s ecosystems. The cleanup is supported by corporate sponsors including Club 4X4 Insurance.
Last year, the event found that 80% of waste had floated in from the ocean, with the remaining 20% left by visitors.
Organisers expect a similar volume of rubbish this year, equivalent in weight to a full-grown humpback whale.
Tony Mitchell, chief executive of Club 4X4 Insurance, said the company’s support reflects a broader commitment to the communities and environments tied to off-road travel.
“At Club 4X4, our purpose goes beyond insuring vehicles – it’s about safeguarding and future proofing a way of life. Supporting the K’gari Clean Up is one of the most meaningful ways we can give back to the community that built and drives us while helping to preserve the landscape that makes Aussie 4WDing unlike anywhere else in the world,” he said.
Founded in 2015, Club 4X4 Insurance offers tailored policies for four-wheel-drive vehicles, campers, and caravans. The business serves a niche market of recreational drivers who often travel in remote and environmentally sensitive areas.
The event comes as Australian insurers intensify their climate response strategies.
The Insurance Council of Australia’s (ICA) 2024 Climate Change Roadmap outlined the industry’s efforts to cut emissions and prepare for increased climate regulation.
According to the report, 85% of ICA members surveyed have set targets to reach net-zero emissions by 2050, with 50% aiming for operational net-zero by 2030. A growing number – 63% – have embedded climate performance into executive remuneration frameworks.
