Bupa takes next step to sustainability with new campaign

Partnership follows findings that 58% of people feel that poor air quality affects health

Bupa takes next step to sustainability with new campaign

Life & Health

By Roxanne Libatique

The Bupa Foundation has teamed up with environmental organisation Conservation Volunteers Australia to launch a biodiversity campaign.

Bupa’s Pulse Check report found that 58% of people feel their health is affected by poor air quality. In response, the insurer announced the tie-up to launch the Nature Blocks campaign.

New sustainability campaign

The Natural Blocks campaign aims to promote biodiversity in the country while improving the health of the planet and the physical and mental health of people, with 70% deeming cost or time pressures the biggest challenges to living a healthy lifestyle.

The campaign encourages Australians to plant a small batch of native plants or trees in their garden, balcony, or inside the home.

“We all have a role in protecting and restoring Australian nature and it can be as simple as planting something seasonal in a shoebox-sized Nature Block which can sit anywhere,” said Conservation Volunteers Australia CEO Phil Harrison. “As an added bonus, you’ll feel better, too!”

Roger Sharp, chief sustainability & corporate affairs officer at Bupa Asia Pacific, said the new campaign will help people take simple, tangible actions to creating a healthy planet.

“When it comes to sustainability, collaboration is vital to creating meaningful change. That’s why our Foundation has partnered with organisations such as Conservation Volunteers Australia to deliver meaningful, healthy, and practical programs such as Nature Blocks. Together, we want to help build a national movement of people who understand, value, and benefit from connecting with and nurturing our environment,” Sharp said.

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