TAL has launched a new brand campaign, Whatever Life Holds, which emphasises the value of life.
The new campaign was created by BMF and produced by Finch. It shows the defining moments in Australians' lives, including milestones and challenges.
“It's the unpredictability of life that makes it truly beautiful. There are experiences we can control. Others we can't. We show these defining moments, that often come and go in an instant, by treating them as beautiful moving portraiture, captured in the unique Australian sunlight that connects us all,” said Tom Hoskins, creative director at BMF.
Alex Homer, chief customer and brand officer at TAL, said the campaign captures the beauty and depth of Australian life and reflects TAL's commitment to delivering for its customers.
“Central to that is paying claims and providing support during their most challenging times – whether they are recovering from an injury or illness or after the loss of a loved one,” he said.
The TAL Whatever Life Holds campaign includes ads cut into 30- and 15-second versions and is supported by outdoor and digital. The ads will premiere during the 2023 NAB AFLW Finals Series on Saturday night.
In other news, TAL recently launched a fully integrated digital solution to improve the experience of its super fund members.
