Born into an insurance family rather than falling into the industry, distribution manager for QBE’s Australian intermediaries business Luke Wiblin has grown up with a passion for insurance. Working his way through the general insurance branch of Mercantile Mutual, Wiblin has risen through a number of different roles to become responsible for QBE’s team of business relationship managers throughout NSW and the ACT. He is something of a rainmaker, having been involved in a number of initiatives that have led to business success, and has secured large deals through the development of strong broker relationships. For example, Wiblin was successful in identifying and converting a large industry association into a profitable and growing facility for QBE. More broadly, he has led his team to maintain important relationships and exceed profitability and growth targets in extremely tough market conditions. Wiblin is said to be passionate about the intermediated sector of the industry, and aims to become a leader in this space. He is a current member of the QBE Leadership Academy Mid-Level Manager Program, which is designed to help QBE staff become leaders and build their skills and knowledge to address new challenges and deliver superior results for customers. He is also involved in encouraging and influencing young talent to join the insurance industry and, with three young children under three, is said to lead by example. He is already considered a ‘trusted adviser’ by many intermediary partners.