AMI Insurance has launched a new chapter of its “On Your Side” brand platform, unveiling a nationwide roadside rescue service now included with all its Comprehensive Car insurance policies.
The campaign, developed by Colenso BBDO and directed by Joel Kefali of Good Oil, was filmed amid the landscapes of Glenorchy in South Otago.
Starting this week, AMI will offer AMI Roadside Rescue at no extra cost to new Comprehensive Car insurance customers upon signing up. Existing customers will see the service automatically added to their policy when it renews.
Dean MacGregor, AMI executive general manager of supply chain and hub services, said the new offering reflects the insurer’s goal of simplifying support when it matters most.
“We are committed to making things easy for our customers – whether that’s deploying our AMI HomeHub teams to assist immediately following a natural hazard event, getting vehicles repaired, serviced and back out on the road sooner through our AMI MotorHubs, for a jump start, a tow after a breakdown, or to make a quick tyre change via our nationwide AMI Roadside Rescue network – we are dedicated to being there to get our customers back on their feet as quickly as possible,” said Dean MacGregor, AMI executive general manager of supply chain and hub services.
“Our customers tell us they’re not interested in loads of form filling, extra ‘membership fees’ and discounts for services they’re never going to use. They just want access to fast, exceptional roadside rescue, where and when they need it.”
