AA Insurance has maintained its top reputation for the fifth consecutive year, according to the latest Colmar Brunton Corporate Reputation Index.
The corporate reputation index measures four pillars of reputation – responsibility, fairness, success/leadership and trust. Ranking fifth among 100 of New Zealand’s most successful companies, AA Insurance is the only insurer to hold one of the top 10 places.
“We’re proud of the way we look after our customers, so to receive this kind of independent validation speaks volumes about our reputation,” AA Insurance CEO Chris Curtin said. “We’re elated to be within the top five companies again this year, especially alongside well-recognised and trusted companies like Air New Zealand, Pak n Save, TVNZ, and Toyota.
“It takes years for a company to build a good reputation, and at AA Insurance we consistently listen and adjust the way we do things to earn our customers’ trust. The closer we are to our customers, the closer we are to the truth,” he noted.
For New Zealanders, trust remains the most important driver of reputation, which AA Insurance describes as its cornerstone.
“These days customers have a lot of choice when it comes to insurers, and we know reputation has a huge impact on their decision, so we’re honoured to receive this recognition, and represent our industry,” Curtin added. “A good reputation is precious and can never be taken for granted, so we will never rest on our laurels.”