Fidelity Life has announced the appointment of customer experience expert Pete Doherty as its new chief customer officer (CCO). He will step up to the role on November 25.

Prior to the role, Doherty served as the head of business transformation at 2degrees – where he was responsible for driving a customer experience transformation to enable digital innovation and customer centricity. He also worked in various customer experience roles at BNZ, Warehouse Mobile, and Spark and served as a consultant with EY and KPMG.

Nadine Tereora, chief executive officer of Fidelity Life, said Doherty’s role is crucial as the firm ramps up its customer-focused transformation.

“I’m delighted to welcome Pete to Fidelity Life. We know one of the keys to unlocking our future success is delivering great customer experiences – and Pete will be responsible for shaping our customer strategy and using human-centred design to make this happen,” Tereora said.

“Pete’s appointment is another important milestone as we work towards a sustainable and successful future, with the customer at the centre of everything we do.”