A Kiwi-founded data technology company that helps big companies use collected customer data to enhance engagement and drive measurable and actionable commercial outcomes has expanded in Australia.
Following a $2 million capital fundraising from Australian investors late last year, Fulcrum, headed by Simon Pomeroy, Fulcrum chief executive and former Westpac digital head, has launched in Australia, iTWire reported.
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“The Fulcrum hub is already transforming customer experience and commercial value across banking, insurance and retail sectors and is providing a compelling proposition for CEOs who are looking for a fast-track customer growth strategy,” Pomeroy said.
“To date, most organisations have been unable to access one of their most valuable assets: namely their data. At Fulcrum, we think of data as offering organisations strategic insight and truth. We are using the power of this data to solve business pain-points and unlock the data that’s sitting in legacy systems, disparate platforms and apps.”
ANZ organisations to become data-centric