Tower rebrands recently acquired NPI

Tower rebrands recently acquired NPI | Insurance Business New Zealand

Tower rebrands recently acquired NPI

Tower has initiated the rebranding process of rebranding its National Pacific Insurance (NPI) products and offices, following its takeover of NPI late last year.

Tower and NPI had been working together for over 40 years prior to the acquisition. According to Andrew Hambleton, Tower managing director for Pacific, NPI’s rebranding to Tower signifies that it is now 100% part of the Tower family.

“If you haven’t already, you’ll start seeing and hearing more from Tower,” Hambleton said. “While the name above the door will change, you’ll still see all the same people, plus new, easier ways to manage your insurance online.”

Tower has been operating in the New Zealand and Pacific region for more than 150 years, with businesses in New Zealand, Fiji, Vanuatu, the Cook Islands, the Solomon Islands, Tonga, Samoa and American Samoa.

As part of its plan to improve insurance accessibility across the Pacific, Tower will bring its digital technologies, such as online quote to buy capabilities and the My Tower platform, to the markets of Tonga, Samoa and American Samoa over the coming months. These were introduced in Fiji earlier this year.

My Tower allows customers to get quotes, purchase policies, pay insurance premiums, lodge claims, and update their personal details. They can also view their motor vehicle, house and contents policies through a single online portal. 

“We’re the only insurance company in the Pacific that can provide this level of online customer experience,” Hambleton said. “Now that NPI has 100% joined the Tower family, we’re excited to continue our legacy of care and support, along with new ways to help manage your insurance online – simply put, we’re the same trusted team, with new ways to help. You’ll still see and talk to all the same friendly, helpful people in the same places, with new Tower uniforms. You’ll also get a Tower policy when you renew or take out car, contents or house cover. This is a phased rebrand journey so, some policies, including any that cover your business, will stay under NPI for now, unless we let you know otherwise.”

Hambleton said that the rebranding also signifies Tower’s longstanding commitment to Pacific communities.

“Our teams are very enthusiastic about this change,” he said. “We are thrilled to continue Tower’s mission of revolutionising insurance in the Pacific, by making it easier to use and simpler to access for all of our customers.”