CoverDirect NZ Ltd has launched its second travel insurance comparison website for New Zealanders today, called travelinsurance.co.nz
(TINZ) with aims to appeal to a slightly older audience.
Its first, comparetravelinsurance
(CTI), which launched in 2013, is more quirky in its presentation, says a company spokesperson, making it ideal for a more youthful market.
Spokesperson Natalie Smith explained the other differences: “TINZ allows you to refine quotes to suit your budget, which you can’t do on CTI. There will be more unique features allowing customers to compare side-by-side in the weeks to come.
“The site provides Kiwi insurers with an additional opportunity to reach a different audience,” she added.
Smith said the company had noticed a big jump in traffic in the last year with CTI now receiving 200% more organic traffic than it did last year.
“We are ranked number one in Google for ‘compare travel insurance’ and ‘travel insurance compare’, number two in Google for ‘best travel insurance’ and number nine for ‘cheap travel insurance’.
TINZ director Natalie Ball said the market was quickly expanding in New Zealand providing big opportunities for start-ups such as theirs.
“Comparison websites are a great tool of convenience for customers,” she said. “For insurance companies in New Zealand comparisons are a low cost, highly targeted sales channel.
“Insurers will find that reputable insurers offering competitive products at the right price generally benefit the most.”
The brands on board with TINZ so far are 1Cover, American Express, Columbus Direct, Downunder, NZ Travel Insurance, Webjet and Worldcare.
Both sites are owned by CoverDirect NZ Ltd and the quoting engine is powered by Compare Insurance.
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