NM Insurance announces relaunch

New visual identity, corporate website, and brand message are unveiled

NM Insurance announces relaunch


By Roxanne Libatique

Trans-Tasman insurance agency NM Insurance has announced a relaunch, revealing a new visual identity, corporate website, and brand message.

With a new brand message, “on the journey together,” NM Insurance aims to continue providing trusted security and support to its partners and customers.

Lyndon Turner (pictured), the chief executive officer of NM Insurance, said the new brand message reflects who NM Insurance is as a business and the expertise, security, and support it provides for its customers and business partners.

“All of us here at NM Insurance are incredibly excited about our brand relaunch. At NM Insurance, we believe that knowledge drives passion. We align the insurance expertise of our passionate NM Insurance team and their strong technical knowledge of the assets we secure, with the aspirations of our customers and business partners,” Turner said.

Operating in Australia and New Zealand, NM Insurance comprises a team of insurance experts and specialists who work with specialist insurance brands focused on marine, motorcycling, caravanning, and cargo. Its brands include Nautilus Marine Insurance, National Motorcycle Insurance, Australian Caravan Insurance, and Proetus Marine Insurance.

Turner explained that the brand relaunch also aims to represent NM Insurance’s industry reputation for “passionate insurance expertise.”

“Put simply, we are passionate insurance experts who know our stuff, and our expertise helps both our customers and business partners. This is the reputation NM Insurance has already earned with industry experts,” he said.

Neha Taskar, the head of marketing, brand, and communications at NM Insurance, added: “Our individual brands are already well-known to consumers. Yet, many of our customers may be unaware that the brand that secures their boat, bike, or caravan is part of the NM Insurance family.

“We felt it was incredibly important to build greater awareness and brand recognition for NM Insurance. Our brand message and visual identity are a true representation of our purpose and fit with the support, scale, and capacity we have as an established trans-Tasman insurance agency.”

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