Mike Millard has joined Bluefin’s private client division as sales manager, private clients. He will report into newly-promoted managing director of personal Lines, Steve Hook.

Millard has more than 25 years’ insurance industry experience, including a spell as divisional director at Towergate. He has most recently been involved with We Do The Words Ltd, a distribution, sales and marketing consultancy for brokers and insurers specialising in niche product and branded affinity markets.