Want to get your insurance brand recognised in your area? There are few better ways than by tying up with a local football club – and even better if that side happens to be as high up on the football ladder as the Championship.

That’s the case for Alan Boswell Group, which has just secured a three-year deal with Norwich City Football Club that will see it provide the club’s insurance cover and risk management.

According to a report in the Eastern Daily Press, the broker has actually backed the Canaries since 2009 and will continue to offer its services off the pitch, both at Colney, the club’s training centre, and Carrow Road, its home ground.

“We’re fans first and foremost and, like everyone else, want to support and see the club succeed,” ABG executive chairman Alan Boswell told the publication. “We’re pleased we’re able to play a small part in their success and are really excited for this season.”


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