Brokers reveal plans to unify and rebrand

Move follows on from an acquisition nearly two years ago

Brokers reveal plans to unify and rebrand

Insurance News

By Paul Lucas

Nearly two years on from Prestige Insurance Holdings, the parent company of Abbey Insurance, purchasing Newry’s Autoline Insurance, a plan has now been revealed to unite the two Northern Ireland brokers.

Abbey Insurance and Autoline Insurance will become AbbeyAutoline from September 01.

“This new brand marks the two companies uniting as a single legal entity,” said CEO of Prestige Insurance Holdings Trevor Shaw (pictured above). “Since the acquisition, as a newly combined management team we have been working behind the scenes to align the operations of our two broking businesses.

“Both brokers have a long history here: each was started by a local entrepreneur and they have grown side by side in Northern Ireland for almost 50 years. This unification is a very significant signal to the market here and further afield.”

Meanwhile, Julie Gibbons (pictured below), the managing director of the newly combined business, commented that the move will give customers greater choice thanks to an expanded panel of insurers.

“As a combined business, we can now offer personal lines and commercial customers a broader range of products, which encompasses competitive car and home insurance, along with travel, van, motorbike, taxi, farm and business insurance,” she said.

“Customers will start to see our new name rolled out in our high street branches across Northern Ireland in the coming weeks.

“As AbbeyAutoline, while we will be bigger, we will remain firmly focused on delivering the same trusted, expert, personal customer care that has successfully grown our two businesses for almost five decades.

“Customers insured through either Abbey or Autoline can be confident that their current insurance cover continues uninterrupted and they do not need to take any action.” 

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