Chaucer introduces new brand identity

The new brand supports the company's growth agenda

Chaucer introduces new brand identity

Insurance News

By Ryan Smith

Specialty reinsurance group Chaucer has announced the launch of a new brand identity. The new brand was developed to support the company’s growth agenda and to accurately and effectively communicate the strength of the business.

It aims to reflect the firm’s brand proposition of leading specialists in underwriting risks, empowered by a collegiate management style. The company’s collaborative culture and breadth of expertise is reflected in its brand line, “The team of leaders.”

“I’m delighted to unveil our new brand identity today,” said John Fowle, CEO of Chaucer. “Our new brand provides us with an opportunity to reinforce the qualities that distinguish us and shine a light on the quality of our people and our business.”

As part of the new brand identity, Chaucer’s parent company, China Re, is included in its new logo. China Re acquired Chaucer in 2018.

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