It’s the turn of Integro Entertainment & Sport to take on a new identity, announcing it will now trade as Tysers.

Following Integro Group’s 2018 purchase of Tysers, the latter was subsequently transferred into the wholesale division of Integro Insurance Brokers Ltd. The wholesale unit, which is the company’s biggest segment, eventually began trading under the Tysers brand. 

Now the entertainment & sport division has made the same move effective this month, as part of a wider strategy to adopt the Tysers name across the business.

“By joining up with Tysers, Integro Entertainment & Sport becomes part of an incredible legacy,” asserted entertainment & sport sales director Tim Thornhill. “We will continue to provide forward-thinking, nimble solutions for our clients who remain at the heart of what we do.”

Meanwhile head of global broking David Abraham noted: “Our entertainment & sport business has grown through acquisitions of a number of strong brands including Robertson Taylor, Doodson, Ellis Clowes, ACJ, and Integro.

“We’re excited to bring together these leading industry names under the unified brand of Tysers – celebrating our double centennial in 2020.”