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Marsh unveils broker platform for affinity market

Marsh unveils broker platform for affinity market | Insurance Business

Marsh unveils broker platform for affinity market

Brokerage giant Marsh has rolled out something new for the affinity market.

Called Bluestream, the cloud-based digital broker platform promises to afford Marsh’s affinity clients a streamlined way to offer insurance products and services. Not only does it seamlessly integrate with the existing digital channels and user experience but it will also be open to and connect with the global insurance marketplace through application program interfaces (APIs).

Aside from its embeddable user interface and APIs, Bluestream also features a self-service analytics dashboard designed to measure, benchmark, and analyse the performance of insurance programmes. In addition, the secure platform is configurable to allow clients to easily choose a single insurance provider or multiple ones to quote, bind, and issue policies.

Access to emerging technology services such as blockchain and machine learning is also available.

“Bluestream is an innovative, scalable platform that can provide our affinity clients with new insurance solutions,” said Marsh’s John Drzik, president of global risk & digital. “While the platform can serve our clients in all industries, it’s particularly relevant for global clients in digitally advanced sectors as well as digital native organisations like sharing economy companies.”

Currently accepting beta clients for Bluestream, Marsh expects to scale the platform to its broader client base next year.

“The new economy is forcing organisations to rethink how they interact with customers who more than ever expect on-demand, individualised, and intuitive digital experiences,” noted Sastry Durvasula, chief digital officer and chief data & analytics officer at Marsh.

“With Bluestream, we are using cutting-edge technology and advanced analytics to help our clients enrich their customer relationships and grow their business by delivering insurance in a whole new way.”