CEO
Zurich UK

A business leader with more than 20 years of international financial services experience, Tulsi Naidu has a track record of driving results in a complex business and regulatory environment and delivering large-scale business transformation. In 2016, Naidu was appointed CEO of Zurich UK after serving in a number of executive roles at Prudential UK and Europe. As executive director for Prudential’s UK and Europe business, she was responsible for strategy, public affairs, the UK retail and wholesale lines, and Prudential’s Ireland and Poland businesses. Naidu was previously COO for Prudential’s UK business and also held a number of general management roles focused on driving strategic transformational change.

Since taking the reins at Zurich, Naidu has devised and implemented an extensive transformation programme, reshaping the insurer’s UK business, simplifying its business structure and positioning it for future growth in its core markets. As part of the transformation, Naidu led the successful integration of the insurer’s life and general insurance businesses, bringing both businesses together under a single UK executive committee for the first time. More recently, she was responsible for the creation of a new retail management team and a new UK distribution team, further evolving Zurich’s business model to meet changing customer and broker needs.

Outside of her leadership duties, Naidu is a member of the FCA Practitioner Panel, the ABI board, the CBI president’s council and the advisory council of TheCityUK. She also volunteers with and is a trustee of Pilotlight.