Bupa Arabia named Middle East's most valuable insurance brand

Bupa Arabia named Middle East's most valuable insurance brand | Insurance Business Asia

Bupa Arabia named Middle East's most valuable insurance brand

Bupa Arabia has retained the title of the Middle East’s most valuable insurance brand for the second year running, according to a report by international brand valuation consultancy Brand Finance.

The insurer ranked 10th on the list of the strongest Saudi brands and 15th on the list of the most valuable Saudi brands. Its CEO, Tal Nazer (pictured above), was also named among the top 20 CEOs in the Middle East.

The report said Bupa Arabia's brand value grew by 8%, now worth SAR2.49 billion (SG$921 million).

Nazer said the company embraced digital transformation and made it the main focus of the business, resulting in better customer service and significantly boosted productivity. This is in line with the objectives of its vision to improve the quality and efficiency of healthcare services by 2030.

The transformation includes the digital services provided through Bupa Arabia’s mobile application, which offers various comprehensive healthcare services, including home vaccination for children and telemedicine. Bupa Arabia credited its Rahatkom program with making customers’ hospital experiences easier and less stressful.

Nazer also acknowledged the commitment and efforts exerted by its 1,800-strong workforce and their contributions to the company’s advancing position in Brand Finance rankings.

Brand Finance’s annual report lists the most valuable and strongest brands in Saudi Arabia and the Middle East. Every year, the London-headquartered consultancy conducts more than 5,000 brand valuations and publishes nearly 100 reports that rank brands across various sectors and countries.