AIA Australia has partnered with Essendon Football Club and Hawthorn Football Club – making it the clubs’ official life, health, and wellbeing partner.
Through AIA Vitality, AIA Australia will provide Bombers’ and Hawks’ members and fans with tools and strategies that could help them live healthier lifestyles. It will also provide various benefits and rewards focusing on health and wellbeing outcomes.
“Engaging clubs, fans, and communities around the importance of health and wellbeing forms a crucial part of AIA’s focus of helping Australians lead healthier, longer, better lives and taking small steps towards improving their health and wellbeing,” said Damien Mu, the chief executive officer and managing director of AIA Australia and New Zealand.
“We know how much people love their clubs, and we are so excited to show our support to Hawthorn and Essendon and to be able to engage with members and fans on their health and wellbeing.”
Essendon FC chief executive officer Xavier Campbell, who was pleased with the partnership, commented: “Our Essendon members and supporters will particularly benefit through a number of health incentives as a result of this important partnership.
“We are particularly grateful to Damien and his team for their support of our organisation, and we look forward to working closely with AIA Australia over the coming years.”
Hawthorn chief executive officer Justin Reeves said the partnership would help them reinforce their commitment to their members.
“The alignment between our values made the decision to partner with AIA a really easy one. Our members are the lifeblood of our club, and we want to support their wellbeing and assist our members in living long and healthy lives. We look forward to seeing this partnership go from strength to strength over the coming years,” Reeves said.