Australian travel insurer Cover-More has forged a one-year partnership with the Sydney Kings for the 2018-19 National Basketball League (NBL) season.
Mike Emmett, Cover-More Group CEO, said the tie-up recognised the company’s origins as well as the group’s aim of partnering with sporting teams with similar values.
“While we’re now spread across the globe in 22 countries, Cover-More was created in Sydney in 1986 and Sydney remains our head office, so it’s natural that we wanted to partner with a sporting team in our home town,” Emmet said. “And we genuinely like what we see in the Sydney Kings. They are a club with big dreams and an even bigger focus on teamwork, talent development, and making the most of opportunities.”
Jeff Van Groningen, Sydney Kings GM of basketball, said he believes the partnership with Cover-More “will deliver strong commercial and brand benefits” to both companies.
The deal follows Cover-More’s two other sporting tie-ups announced last year: with Arsenal Football Club in the English Premier league and with the Gold Coast SUNS AFL team.