Insurance Australia Group has awarded its PR account to the full-service creative agency Thinkerbell.
The appointment will see Thinkerbell providing PR services across a number of IAG brands, including NRMA Insurance and CGU.
“IAG is Thinkerbell’s first standalone PR client,” Thinkerbell told Mumbrella. “We look forward to providing some measured magic in the earned media space. It’s brilliant to be working with the IAG team on some great Australian brands.”
Launched in 2017, the Melbourne-based agency is headed by Cummins and Partners alumni Adam Ferrier, Jim Ingram and Ben Couzens. PwC then took a stake in the agency.
