IAG’s Human Centred Design (HCD) has bagged a Good Design Award win in Design Strategy for its sustained use of design to support the company’s strategy and business model.
The annual Good Design Awards celebrate Australian design and innovation. This year’s international design awards received some 700 design project submissions, which were evaluated against criteria including quality, innovation, and impact.
“IAG’s HCD community is a good example of ensuring strategic design and HCD remains relevant to the business,” the Good Design Awards jury said. “It has had a positive impact on staff and is a good example of the sustainability of strategy design in a large organisation.”
“We’re proud to receive the Good Design Award, which recognises our design thinking is embedded in our business,” said Harriet Wakelam, director of the IAG Design Centre. “We create, design, and anticipate human experiences to connect the dots and enable transformation. We have a unique approach to scaling design – our Design Centre designers work with our HCD community to support the development of empathy as a key part of the product design workflow. We help our colleagues set clear objectives, identify value, and investigate hypotheses. This creates stronger, more human-centred product and service benefits and more value for both IAG and the customer.”