Insurance House Online rebrands to

Insurance House Online rebrands to | Insurance Business Australia

Insurance House Online rebrands to

Insurance House Online, the 15-year-old online division of Insurance Brands Australia (formerly Insurance House Group), has officially rebranded as

The new offers a new API-enabled platform enabling clients to buy insurance online, featuring ease of transaction, quality products, and transparency through integration with product providers across the industry.

As part of the revamp, the brand will offer domestic home, car, boat, and caravan insurance – in addition to its current professional indemnity (PI) and health practitioners liability cover – to its over 20,000 existing client base and new prospective clients. It will also introduce domestic insurance solutions through its partnership with leading commercial, rural, and personal lines insurer CGU.

Jay Fereday, managing director of Insurance Brands Australia, commented: “We are not planning to turn into a comparison site. Each product and underwriting partner chosen for will be carefully selected by our experienced team.”

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“In the six-month period after launch, we are looking to bring more products to, including offerings of public liability, health, life, travel, and small business insurance,” said Kristy Sacco, general manager of will launch soon, setting the tone for the next chapter for Insurance Brands Australia, whose brands combine insurance solutions with advanced technology to enable partners and clients to benefit from a seamless and positive insurance experience.