OnePath has introduced a comprehensive customer engagement program to provide customers greater clarity over their insurance cover.

OnePath’s The New Path includes next-generation adviser and customer tools designed to engage, empower, and reward OnePath insurance customers. These tools include:

• OnePath Clarity – a policy education program delivered via a mobile friendly website, offering multimedia tools and content which can be distributed by financial advisers;
• My OnePath Life – a single sign-on customer self-service portal enabling customers to keep policy details up-to-date, track claim progress, and access their policies and cover; and
• OnePath Rewards – a health-and-rewards portal filled with educational content and tools to help customers live a healthy lifestyle, earn wellness points, and cash-back rewards for groceries, fuel, and department store vouchers.

“We want to change the way customers think of insurance, so while it is there to protect them for the unexpected, it is also about helping them maximise and protect their quality of life,” said Gerard Kerr, OnePath head of propositions and group insurance. “Advisers are looking for ways to deliver greater value to clients. We want to partner with advisers and give them the support tools they need to do this.”

OnePath’s customer engagement program will be rolled out over the coming months.