RACV launches new home insurance campaign

RACV launches new home insurance campaign | Insurance Business Australia

RACV launches new home insurance campaign

The Royal Automobile Club of Victoria (RACV), a motoring club and mutual organisation that provides home insurance, has launched a new advertising campaign for home insurance in the south-west part of the state.

The new campaign, called “Ask Anyone,” includes radio, local newspaper, cinema, outdoor, and digital advertising. It aims to promote how Victorians can make their homes safer, more comfortable, and more valuable as they spend more time at home over the summer break.

RACV executive general manager of home insurance Nicole Brasz said it is important to focus on home insurance in the summer because property-damaging extreme weather events usually occur during this period. It is also the time of the year when some Victorians are away from their homes, leaving them vulnerable to burglary.

“Now is the time to make sure your home insurance is up to date and covers you for what you really need,” she said. “A surprising number of Victorians still don't know the true value of rebuilding their home or replacing their possessions and therefore run the risk of being underinsured.

“The summer period is also the perfect time to tend to any maintenance required for your home. Not only does this reduce the likelihood of damage, it can also add value to your home and make your home more comfortable, particularly as more and more people are working remotely on an ongoing basis.”

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RACV has been supporting and engaging with south-west Victorians for nearly 100 years, with many residents already having a strong association with the organisation, particularly through its advocacy in the motoring space.

“What many people don't realise is that we also support the lives of Victorians at home – whether that's through home insurance, security, solar and battery systems, or home trades,” Brasz said.

“RACV is the market leader in home insurance in Victoria, so we're taking the opportunity with our new advertising campaign to get people in the South-West talking about RACV home insurance and the importance of being insured by a trusted organisation when you need it most.”