Australian life insurer TAL has announced that its Health Sense Plus program, which educates and incentivises customers to engage with preventative healthcare, has received “encouraging results” from its first full year.
The TAL Health Sense Plus program, which is aligned with preventative screening recommendations from the Royal Australian College of General Practitioners (RACGP), is available to TAL life insurance customers who hold Accelerated Protection policies through a financial adviser. It rewards policyholders who undertake preventative screening tests with a discount off their lump-sum policy premiums every two years.
Last year, one in four advised TAL customers were convinced to undertake a preventative screening test, with 95% indicating they intend to continue with preventative testing as part of their ongoing health management.
“In a year characterised by the global pandemic, we are pleased with the positive response to our Health Sense Plus program and to see the uptake of preventative screening tests, particularly against a backdrop of disruption to people's usual engagement with their GP,” said Dr Priya Chagan, the general manager for health services at TAL.
“Now more than ever, it's vital that people continue to have preventative screening tests in order to proactively manage their health. We know one reason Australians are failing to get preventative tests is due to confusion around which are most relevant for them, so we have aligned with the medical community, and we're educating customers on the value of managing health through prevention.”
Niall McConville, general manager for retail distribution at TAL, added: “TAL's Health Sense Plus program is one of the ways we are investing in customer health and are helping advisers have more holistic conversations with their customers about their health.”
