The Accident Compensation Corporation (ACC) will launch a new campaign to tackle low awareness of its role and services.
The organisation found that almost half of New Zealanders and nearly 60% of Maori have low awareness of the role it plays – prompting it to launch an awareness campaign that aims to highlight the scale and range of its services.
“Low awareness and understanding of ACC can stop people from coming to us for help when things go wrong – it’s something we want to change in order to positively impact health outcomes of New Zealanders,” Emma Powell, chief customer officer at the ACC, said. “The more awareness New Zealanders have of us and our range of services the greater chance we have of achieving that.”
The six-month campaign, which has a budget of up to $3.35 million, will focus on some of the most surprising things that ACC is involved in across sport, water safety, healthy relationships, and workplace injuries. It will feature across digital, radio, print, and outdoor locations and is expected to reach 98% of the country.
“We’re using locals, rather than professional actors, in our videos which shows there are two sides to the everyday situations we find ourselves in. Our storytelling points to the moment where things could go well or not so well and allows us to use that moment to point to our role. It’s all about encouraging awareness of our surroundings and watching out for each other to prevent injuries,” Powell said.