Marketing yourself in the right way is vital for any broker wanting to grow their business, and, according to one industry expert, nothing is more effective than setting yourself up as the primary authority in a specific niche.
Broker Profits Vault founder James Veigli says that when it comes to marketing, one of the biggest challenges that brokers face is standing out from the crowd. With many advisers providing a fairly similar scope of service, turning yourself into a ‘celebrity’ expert in a chosen field can be a powerful way of reaching potential clients, and connecting with referral partners.
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