Campaign champions road risk management, safety

Insurer is backing key division

Campaign champions road risk management, safety

Insurance News

By Krizzel Canlas

Allianz Insurance is sponsoring a new global campaign that tackles the rising epidemic of road deaths, injuries and poisonous air from vehicles.

Launched by road safety charity Brake, the Global Fleet Champions campaign aims to prevent crashes and pollution caused by vehicles used for work purposes. It calls on governments to regulate and enforce the safe, sustainable operation of vehicles that move goods and people, through licensing and traffic rules, road policing and tougher penalties. It is underpinned by five pillars that support the United Nations Sustainable Development Goals and Decade of Action for Road Safety.

Allianz will be backing the driver behaviour pillar of the Global Fleet Champions campaign.

“It’s imperative that companies are committed to improving road safety by having adequate procedures and policies in place to ensure employees driving, do so safely and legally,” Allianz director of technical Catherine Dixon said. “The insurance industry has an important part to play in promoting and supporting risk management initiatives.

“Effectively managing road risk translates into a reduced volume of collisions, which in turn supports lower business costs and safer roads for everyone,” she added.

Other sponsors include Arval UK for community outreach and Verizon Connect for both the journey routing and modal choice and incident analysis and intervention pillars.

Fleet operators around the world are urged to join the campaign. Participants will have access to a programme of free and low-cost events and a library of resources related to road safety and sustainability. They can also enter the new Global Fleet Champions Awards, which will be delivered alongside Brake’s UK Fleet Safety Awards and Australasia Fleet Safety Awards.

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