DUAL New Zealand talks broker and branding strategy

"We have an extraordinary opening"

DUAL New Zealand talks broker and branding strategy

Insurance News

By Ksenia Stepanova

DUAL New Zealand acquired International Underwriting Agencies (IUA) last year, and it is now launching a co-branding strategy designed to help bring the two companies together.

DUAL’s new strategy manager Damian Browne said that the next 12 months will be all about creating a ‘One DUAL vision’ internally, and communicating that vision to its broking partners across New Zealand. He said IUA was a ‘natural fit’ with DUAL’s existing business, and the aim now is to build up a strong proposition by combining the expertise of both firms.

“The primary focus of my role over the next year will be collaborating with everyone within DUAL so we can successfully execute the ‘One DUAL’ vision,” Browne said.

“The tasks associated with this include rebranding, developing a single integrated website, as well as being able to clearly define and articulate a single shared value proposition for brokers.”

“IUA’s core expertise of property is a natural fit with the existing liability expertise established at DUAL after 10 years in the New Zealand market,” he explained.

“The significant business synergies and cultural alignments which exist will enable us to create a market-leading proposition for our broking and carrier partners. Most importantly, both historic businesses have always shared the same core values of people first and providing the highest possible levels of service.”

Browne joined the DUAL team several months ago, and said one of the biggest draws for him was the firm’s level of digital innovation. He said DUAL’s WebRater platform has set itself apart in the New Zealand market, and it is now looking to widen the platform’s offering even further.

“We have an extraordinary opportunity to leverage this digital expertise throughout the full complementary product capabilities we now have,” Browne said.

“The ease of transaction functionality DUAL has with its online quote and bind platform, WebRater, which allows our partners to place Financial Line covers, stands out to me as a massive leap forward on any of the major players in the New Zealand market. A wonderful opportunity exists to widen the product offering on WebRater so we can continue to innovate and make the quoting process as easy as possible for brokers.”

“The other key aspect I see for DUAL is continuing the excellent work in distributing informative, educational content to our brokers,” he added.

“DUAL School is a dedicated education portal on the website where brokers can access news, blogs, webinars and video demonstrations 24/7.  With the ever increasing need to stay informed and educated in the increasingly legislative environment it has been refreshing to see such a proactive attitude being taken.”

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