Simfuni has onboarded three new enterprise customers and expanded into the United States and Australian markets as the New Zealand-based insurtech launches a new claims management automation platform for life insurers.
The new claims platform brings claims management, payments, and workflow into one system. Simfuni said it was designed around the day-to-day requirements of operational teams, particularly those dealing with fragmented systems, manual processes, and claims workloads.
“The life insurance sector was at a pivotal moment, where legacy technology stacks were failing to meet operator, policyholder, and regulator expectations, and the industry was seeking a safe and methodical path to adopting AI tools,” CEO Shaun Quincey (pictured) said.
At the centre of the platform is a configurable claims framework that allows insurers to define and manage claim components according to their financial structures. It also includes direct real-time mapping to the general ledger, allowing teams to manage claims without requiring complex system changes.
Claims payments can also be handled within the platform, allowing claims to move from assessment to settlement without as many manual steps or system handoffs.
The platform includes a claims workbench that gives teams a centralised view of activity. It is supported by task management tools designed to help teams track workloads, set priorities, and move claims through the process more consistently.
“Claims is one of the most operationally intensive parts of an insurance business. Our focus has been on building something that works the way teams actually work clear, configurable, and easy to use under pressure,” said Tim von Dadelszen, chief product officer at Simfuni.
Simfuni said user experience was a key part of the platform’s development, with the design informed by collaboration with insurance operations teams and real-world usage patterns.
The launch builds on Simfuni’s existing capabilities in payments and in-force policy servicing. The company said adding claims to the same platform is intended to reduce friction across core insurance operations and improve visibility and control for teams.
“Our goal is to build software that operational teams genuinely love. When the tools work well, everything else follows; speed, accuracy, and ultimately a better customer experience,” von Dadelszen said.
