Allianz takes title of number one insurer in global brand rankings

The company's brand value has grown to US$12.1 billion

Allianz takes title of number one insurer in global brand rankings

Insurance News

By Ryan Smith

Allianz has been named the number-one insurer in the Interbrand Best Global Brands 2019 rankings. The company’s brand value has also increased from US$10.8 billion in 2018 to US$12.1 billion.

“We are proud to become the number-one insurance brand – a sign of our strategy and transformation in action,” said Serge Raffard, group strategy, marketing and distribution officer for Alliance SE. “The headline of our strategy is ‘Simplicity Wins.’ Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.”

“From entering the top 100 table in 2007 to becoming the number-one insurance brand globally at rank 43, it’s exciting to reach our first milestone,” said Christian Deuringer, head of global brand management for Allianz SE. “But there’s more to come. We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience, while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers’ lives.”

AXA was the only other insurer to make the list at number 46.

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