Allianz has been named the number-one insurer in the Interbrand Best Global Brands 2019 rankings. The company’s brand value has also increased from US$10.8 billion in 2018 to US$12.1 billion.
“We are proud to become the number-one insurance brand – a sign of our strategy and transformation in action,” said Serge Raffard, group strategy, marketing and distribution officer for Alliance SE. “The headline of our strategy is ‘Simplicity Wins.’ Our increased brand value reflects a more relevant, consistent, global brand, transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas.”
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