London-based AIG Life Limited, part of US insurance giant AIG, has entered an exclusive three-year partnership with British Seniors Insurance Agency owner Neilson Financial Services.    

Under the deal, which took effect this month, AIG Life is now the sole life insurance provider for protection products distributed to over-50s consumers via the British Seniors brand. The partnership sees the relaunch of British Seniors’ “Guaranteed Over 50s” life insurance product with added feature.

“We are delighted with this new direct-to-consumer partnership,” commented AIG Life chief executive Adam Winslow. “Working with British Seniors Insurance Agency expands our distribution footprint and is further evidence of our expertise in building successful relationships and becoming an increasingly important player in the UK protection market.”

Neilson Financial Services managing director Dominic Grounsell looks forward to what they envision as “a fruitful future” working with AIG. 

“Having established a reputation for delivering best-in-class products and gold standard customer service, it’s essential that we work with partners with similar values,” said Grounsell. “We are therefore very excited to be able to partner with AIG Life, as they share our passion for supporting customers and they have an impressive track record of innovation in the protection market.”

The tie-up adds to AIG Life’s existing partner relationships with NFU Mutual, Royal Bank of Scotland, NatWest, and Ulster NI.